...Savita Saini; Shivinder Phoolka Purpose Social media is now regularly used by employees for both personal and professional reasons. Its potential significance in industry 5.0 cannot be denied. Social media usage can stress out employees, despite its benefits. Numerous adverse outcomes have been...

...John DeLeon; Lee Warren Brown Purpose This study applies traditional strategic management concepts to firms operating in digital environments. Specifically, this study examines the role of social media (SM) in the financial performance of entrepreneurial firms and how perceived uniqueness...

...Deepika Pandita; Fatima Vapiwala Purpose The purpose of this study is to understand the factors responsible for social media fan engagement and experience. The research study also attempts to analyze the significance of adopting digital strategies with a fan-centric approach for sports...