Keywords: Societal effect
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Journal Articles
Journal Articles
Journal of Strategy and Management (2012) 5 (2): 175–210.
Published: 11 May 2012
...Marielle G. Heijltjes; Ayse Saka‐Hemhout; Arjen van Witteloostuijn; Elen Riot; Emmanuel de la Burgade Purpose The aim of this paper is to explain how the globalisation of services can be limited or enhanced by societal effects. Design/methodology/approach This analysis is based on a single...

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