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Keywords: Sponsorship
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Journal Articles
Sponsorship as strategic capital: integrating strategy, gender and authentic leadership
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management 1–22.
Published: 10 April 2026
...Pearlena Rebecca Bharathkumar; Pravin Balaraman; Xiuli Guo; Ann Luce Purpose Although sponsorship is recognised in leadership and diversity research, it has rarely been examined as a strategic capability linking authenticity, gendered legitimacy, and organisational governance. This study...
