...Charles Carroll; Howard Thomas Purpose Strategic groups research has been hampered by the poor alignment between theory and methods. This has been due in large part to the lack of significance tests for cluster analysis. Now that significance tests are available, the theoretical and methodological...

...Ofer Meilich Purpose The purpose of this paper is to review, integrate and extend the methods for constructing and interpreting a strategic groups map. A strategic groups map is a visualization tool for capturing the essence of the competitive landscape in an industry: extent of competition...

..., many of which utilize top executive and perceptual data, were not necessarily valid or reliable (Golden, 1992). © Emerald Group Publishing Limited 2010 Scholarly work invoking the strategic group level of analysis has evolved in several key respects. While early strategic group research...