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Keywords: Structural equation modelling
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Journal Articles
Journal Articles
Journal Articles
Journal of Strategy and Management (2012) 5 (1): 5–24.
Published: 17 February 2012
... they affect organisations. Quantitative data relating to both sides of the relationship are obtained from 700 customers of a European service organisation and analysed using partial least squares structural equation modelling technique. Findings The findings provide empirical support for the notion...

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