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Keywords: Uniqueness
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Journal Articles
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2023) 16 (3): 576–591.
Published: 25 April 2023
...John DeLeon; Lee Warren Brown Purpose This study applies traditional strategic management concepts to firms operating in digital environments. Specifically, this study examines the role of social media (SM) in the financial performance of entrepreneurial firms and how perceived uniqueness...
