... on the literature on strategic orientation focused on value propositions for customers, an exploratory qualitative study was conducted through interviews with 20 managers and service beneficiaries from non-profit organizations. Findings The results show that perceived value, social benefits, and stakeholder...

... be contacted at: abby.ghobadian@henley.reading.ac.uk © Emerald Group Publishing Limited 2014 International Business Value proposition Non-related market strategies Strategic decisions Strategic innovation Turnaround Non-market related strategies, political activity and CR, designed...