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Keywords: Values
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Journal Articles
Mission, purpose, and ambition: redefining the mission statement
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2012) 5 (3): 236–251.
Published: 03 August 2012
... of the proposed definition on the process, participants, and outcome of developing a mission statement. Originality/value The paper offers a focused definition of mission statement and shows its relevance to both theory and practice. The mission statement is a management concept that has created both...
