... into consideration the role of the mission, vision and values statements as well as the role of strategic leadership. Design/methodology/approach A systematic literature review as it relates to organisational mission statements, vision statements, values statements and strategic leadership was conducted...

... or the reason(s) for its existence, but also its vision, values, scope of business, public image, and beyond. It is as if the mission statement (and alternatively, for some, the vision statement) is supposed to be an all‐inclusive document and that an organization has to make one and only one such document...