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Keywords: Vision statement
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Journal Articles
Setting the strategic direction: the role of the mission, vision, values statements and strategic leadership
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2025) 18 (3): 591–615.
Published: 17 April 2025
... into consideration the role of the mission, vision and values statements as well as the role of strategic leadership. Design/methodology/approach A systematic literature review as it relates to organisational mission statements, vision statements, values statements and strategic leadership was conducted...
Journal Articles
Mission, purpose, and ambition: redefining the mission statement
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2012) 5 (3): 236–251.
Published: 03 August 2012
... or the reason(s) for its existence, but also its vision, values, scope of business, public image, and beyond. It is as if the mission statement (and alternatively, for some, the vision statement) is supposed to be an all‐inclusive document and that an organization has to make one and only one such document...
