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Keywords: Word-of-mouth
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Journal Articles
Unveiling the transformative power of augmented reality in retail: a systematic literature analysis
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2025)
Published: 21 January 2025
... 2024 21 12 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Augmented reality (AR) Consumer behavior Decision-making Information processing style Word-of-mouth Purchase intention The insights gleaned from this study not only...
Journal Articles
E-commerce websites, consumer order fulfillment and after-sales service satisfaction: the customer is always right, even after the shopping cart check-out
Available to Purchase
Journal:
Journal of Strategy and Management
Journal of Strategy and Management (2022) 15 (3): 377–396.
Published: 14 June 2021
... the participants’ satisfaction with shopping websites, as well as their loyal behaviors and word-of-mouth activities. Findings The findings reported that consumers valued the e-commerce websites’ features and their consumer order fulfillment capabilities. These factors increase the consumers’ satisfaction...
