Smart mobile tourism app featuring augmented reality and big data analytics: an empirical analysis using UTAUT2 and PCT models Available to Purchase

Phoebe Yueng-Hee Sia holds the position of Solution Manager and is responsible for software compliance solutions at SAP R/3 and ERP/ECC 6.0 in an organization that is listed on the Main Board of Bursa Malaysia Securities Berhad. Sia has over 20 years of experience working in different roles in information development, product, and solution management. She holds a master’s degree in Business Administration from Universiti Sains Malaysia, Malaysia, and a Bachelor of Science degree in Business Information Technology from Campbell University, North Carolina, USA. Sia also received an Advance Diploma cum Diploma of Business Information System and a Certification of Computing with Accounting from Tunku Abdul Rahman University College, Malaysia.

Siti Salina Saidin is a Senior Lecturer in the Faculty of Hospitality, Tourism, and Wellness at Universiti Malaysia Kelantan, Malaysia. She teaches “Information Technology in Business” to undergraduates and specialises in research related to business information technology. She holds a Bachelor of Computer Science degree from Universiti Sains Malaysia, a Master of Business Administration from Universiti Teknologi MARA, and a PhD in Business Information Technology from Universiti Sains Malaysia. She is now a Professional Technologist (Ts.) in Information and Computing Technology at the Malaysian Board of Technologists. Her research interests include business information technology, digital tourism, e-learning and technology-enhanced learning, cybersecurity, and internet research.

Yulita Hanum P. Iskandar is a Senior Lecturer at Universiti Sains Malaysia, where she currently teaches “Management Information Systems” and “Technology Management” to postgraduates and specialises in research related to technology and innovation. She graduated from Universiti Teknologi PETRONAS, Malaysia with an Honours degree, from where she also received an MSc degree in Information Technology. She received her PhD in Computer Science from the University of Southampton, UK. She joined Learning Societies Lab, where her PhD thesis investigated the design of effective feedback in computer-based training. She has also been a professional member of the Institute of Electrical and Electronics Engineers and Association for Computing Machinery. Yulita Hanum P. Iskandar is the second corresponding author and can be contacted at: yulita@usm.my