This study aims to examine the behavioral intention of Indonesian millennials to use digital sharia pawnshop platforms for gold saving by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) framework with additional constructs, namely, perceived risk, security, attitude and trust.
A quantitative research design was used using online survey data collected from 203 Indonesian millennials through an online questionnaire. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software.
The research results show that performance expectations, social influence and facilitating conditions positively and significantly influence attitudes, whereas effort expectancy shows no significant effect. In addition, perceived risk and security attitude are found to have a significant relationship with trust. Furthermore, both attitude and trust exert a positive and significant impact on the intention of Indonesian millennials to save gold through digital sharia pawnshop platforms.
This study offers new insights into behavioral intentions to save gold through digital sharia pawnshop platforms, especially among the Indonesian millennial generation. For sharia pawnshop management, the results of this research can be used as input and reference material for policies that will be taken, such as the importance of building a system that is easy to access and features that are user-friendly, increasing social factors through influencers or digital ambassadors, increasing data security and transactions that are at risk of harm consumers financially.
This empirical study expands and tests the UTAUT theory by adding the variables of perceived risk, perceived security, attitude and trust as new findings in research on gold saving behavior through digital sharia pawnshop services in Indonesia. By addressing a relatively underexplored area, this research contributes to narrowing the gap in the literature and offers new theoretical insights into technology adoption behavior in Islamic digital finance, particularly among millennials.
