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Keywords: CRM
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Journal Articles
Journal of Science and Technology Policy Management (2026) 17 (3): 731–751.
Published: 15 August 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only With the emergence of new technologies, SI has become an integral part of all financial service providers. Sanan (2023) suggested that CRM capabilities has strong positive relationship with SI. As per Heinonen...
