...Sanjay Gupta; Anchal Arora; Simarjeet Singh; Jinesh Jain Purpose In the present era, artificial intelligence (AI) is transforming and redefining the lifestyles of society through its applications, such as chatbots. Chatbot has shown tremendous growth and has been used in almost every field...

...Mohammed Alotaibi; Imdadullah Hidayat-ur-Rehman Purpose This study aims to empirically analyze the factors influencing users’ intention to use chatbots for airline ticket consultation. It seeks to introduce a comprehensive framework based on the technology acceptance model (TAM) that integrates...

...Som Sekhar Bhattacharyya Purpose The purpose of this study was to comprehend the adoption of artificial intelligence (AI) technology-driven natural large language model (LLM)-based chatbots by customers. Design/methodology/approach A qualitative research study method was conducted...