...Dewan Mehrab Ashrafi; Khondokar Fardin Islam; Tazrian Shainam Shahid; Md. Atiqur Rahman Sarker Purpose This study aims to investigate the factors driving consumer behaviour in green tech product purchases and aims to develop a framework by analysing their hierarchical and contextual interactions...

... as groups of very similar standardized phrases. According to the theory of consumer behavior, convenience can be simply defined as “save time and effort,” so in our research we classify both of them as convenience. For the same reason, navigation can be classified as convenience too. A table was designed...