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Keywords: Customer orientation
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Journal Articles
Journal of Science and Technology Policy Management (2017) 8 (1): 43–61.
Published: 13 March 2017
..., such as in the case of the hospitality industry. In the hospitality context, there is little research on innovation. The purpose of this study is to understand how innovation and customer-oriented value systems can affect performance in the context of the hospitality industry. Design/methodology/approach...
