Keywords: Emerging markets
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Journal Articles
Journal Articles
Journal of Science and Technology Policy in China (2010) 1 (2): 135–147.
Published: 23 July 2010
..., little is known about how to build and improve e‐loyalty in the emerging markets. This paper tries to bridge this gap by examining what affects e‐loyalty, to help better understand consumer loyalty in the emerging markets like China. Step 1. Defines the field of content to be analysed. In our...

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