Keywords: Green products
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Journal Articles
Journal of Science and Technology Policy Management (2021) 12 (2): 193–214.
Published: 26 October 2020
...Hasrini Sari; Firmanzah Firmanzah; Asyifa Aprilia Harahap; Bona Christanto Siahaan Purpose Customer education is considered as an appropriate communication strategy for promoting green products. This paper aims to elaborate on the characteristics of customer education that are suitable for green...

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