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Keywords: Interpretive structural modelling
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Journal Articles
Going green or staying grey: modelling the factors of green tech product purchase behaviour through interpretive structural modelling and MICMAC approach
Available to Purchase
Journal of Science and Technology Policy Management (2025)
Published: 10 April 2025
.... Design/methodology/approach The study employed interpretive structural modelling (ISM), drawing on insights from experienced academicians and marketing professionals. To analyse the driving forces and interdependencies among these factors, a Matrice d’Impacts Croises Multiplication Appliques a un...
Journal Articles
Modeling of barriers to digital transformations in Indian manufacturing small and medium-sized enterprises
Available to Purchase
Journal of Science and Technology Policy Management (2026) 17 (1): 100–117.
Published: 25 June 2024
... manager 13 Automobile 5 Product development managers 15 Manufacturing Source: Authors’ own work Digital transformation Manufacturing SMEs Barriers Interpretive structural modelling Industry 4.0 Small and medium-sized enterprises (SMEs) are known as significant...
