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Keywords: M-payment
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Journal Articles
Factors influencing customers’ adoption of mobile payment in Pakistan: application of the extended meta-UTAUT model
Available to Purchase
Journal of Science and Technology Policy Management (2026) 17 (3): 687–709.
Published: 02 August 2024
...Muhammad Hassaan; Asif Yaseen Purpose Mobile payment (or m-payment), a relatively new digital banking system targeting Pakistani customers, is rapidly expanding. This study aims to explore the elements that impact customer behaviour and encourage the adoption of m-payment in Pakistan. Design...
Journal Articles
Understanding the key drivers in using mobile payment among Generation Z
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Journal of Science and Technology Policy Management (2024) 15 (1): 122–141.
Published: 02 August 2022
...Lisana Lisana Purpose This quantitative study aims to examine the determinants that impact the behavioral intention to use mobile payment (m-payment) among Generation Z (Gen Z) customers in Indonesia. Design/methodology/approach The theoretical model comprises seven latent variables: effort...
