... investors in Delhi NCR. Findings The outcomes reveal that the ID of mutual fund investors is significantly influenced by WOM. WOM, in turn, is significantly impacted by mCRM applications through SI playing a mediating role. Research limitations/implications The limitation with reference to survey...

...Aamir Rashid; Rizwana Rasheed; Umair Tanveer; Shamaila Ishaq; Noor Aina Amirah Purpose This study aims to investigate how the management of supply chain information impacts the performance of the supply chain. This relationship is explored by considering the mediating influence of internal...