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Keywords: Meta-UTAUT
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Journal Articles
Factors influencing customers’ adoption of mobile payment in Pakistan: application of the extended meta-UTAUT model
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Journal of Science and Technology Policy Management (2026) 17 (3): 687–709.
Published: 02 August 2024
.../methodology/approach This study used a quantitative research design, surveying 315 m-payment users residing in three Pakistani cities. A conceptual framework was developed by extending the meta-unified theory of acceptance and use technology (meta-UTAUT) model to incorporate institutional privacy concerns...
