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Keywords: Mutual funds
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Journal Articles
Journal of Science and Technology Policy Management (2026) 17 (3): 731–751.
Published: 15 August 2024
...Suman Kumar Deb; Ruchi Jain; Sanjiv Marwah; Varsha Deb Purpose The purpose of this paper is to examine the effect of mobile customer relationship management (mCRM), service innovation (SI) and word of mouth (WOM) on the investment decisions (IDs) of mutual fund investors. Design/methodology...
