Keywords: Nigeria
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Journal Articles
Journal Articles
Journal of Science and Technology Policy Management (2019) 10 (3): 569–596.
Published: 26 April 2019
..., there has been limited focus on developing a suitable framework that enables the evaluation and shared an understanding of the factors influencing the adoption of mobile marketing technology by service SMEs in Nigeria. Therefore, this paper aims to develop a theoretically grounded framework for exploring...

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