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Keywords: Over the top (OTT)
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Journal Articles
Journal of Science and Technology Policy Management (2022) 13 (3): 652–682.
Published: 27 August 2021
...Som Sekhar Bhattacharyya; Shaileshwar Goswami; Raunak Mehta; Bishwajit Nayak Purpose The purpose of this paper is to identify and predict the key factors that influenced the usage intention of over the top (OTT) services by consumers. This was done by applying the modified unified theory...
