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Keywords: Perceived novelty
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Journal Articles
Journal of Science and Technology Policy Management (2024) 15 (5): 1037–1055.
Published: 19 April 2023
... on attitude while perceived novelty showed small impact. In terms of consumers’ attitude and loyalty, the two variables were found to have large positive and significant relationship. The moderation analysis shows that consumers’ attitude toward SRT has medium indirect effect on the relationship between...
