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Keywords: Perceived value
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Journal Articles
Is MyPertamina a solution or problem maker? Developing customer trust to answer
Available to Purchase
Journal of Science and Technology Policy Management (2025) 16 (2): 279–299.
Published: 12 October 2023
...Hendra Riofita Purpose This study aims to develop customer trust through information quality, customer awareness, and perceived value. This study is motivated by the hustle and bustle occurred as the result of the socialization of MyPertamina, a digital payment service for subsidized fuel...
Journal Articles
Factors affecting consumer attitude and loyalty: evidence from a Philippine chain of fast-food restaurants’ smart retailing technology
Available to Purchase
Journal of Science and Technology Policy Management (2024) 15 (5): 1037–1055.
Published: 19 April 2023
...Jean Paolo Gomez Lacap; Melody Narisma Plaza; Jamielene Caballero; Maricar dela Cruz Purpose This study aims to explore the influence of perceived value, enjoyment and novelty of fast-food chains’ smart retailing technology (SRT) on Filipino consumers’ attitude and loyalty. Design/methodology...
