... use multiple social media platforms to achieve business objectives and enhance profitability. Moreover, the explosive growth of social media platforms has also generated vast amounts of data, making them a valuable resource for organizations. So, the study also explores the extent to which MSMEs have...

... probit models. Findings The results show that factors such as number of employees, internationalization, profitability and indebtedness positively affect the probability that a USO will become an HGF. However, for age, industry, innovation, the presence of venture capital and productivity...