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Keywords: Smart retailing technology
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Journal Articles
Journal of Science and Technology Policy Management (2024) 15 (5): 1037–1055.
Published: 19 April 2023
...Jean Paolo Gomez Lacap; Melody Narisma Plaza; Jamielene Caballero; Maricar dela Cruz Purpose This study aims to explore the influence of perceived value, enjoyment and novelty of fast-food chains’ smart retailing technology (SRT) on Filipino consumers’ attitude and loyalty. Design/methodology...
