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Keywords: Structural Equation Modeling
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Science and Technology Policy Management (2017) 8 (1): 32–42.
Published: 13 March 2017
... To provide a detailed understanding of customers’ perceptions of energy consumption advertising, a survey study was conducted. The research model is first validated and the formulated hypotheses are tested using the structural equation model (SEM). Findings The results showed that the audience’s...

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