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Digital transformation on the design and implementation of virtual political campaigns in Kuwait: perceptions and attitudes of politicians and campaign managers for bold innovation and social impact in Kuwait

Rashed Alhaimer
Journal: Journal of Science and Technology Policy Management
Journal of Science and Technology Policy Management (2026) 17 (1): 47–59.
https://doi.org/10.1108/JSTPM-11-2023-0212
Published: 29 February 2024
...Rashed Alhaimer Purpose This study aims to examine the perceptions of political figures and campaign strategists in Kuwait regarding the adoption of virtual political campaigns during the COVID-19 pandemic. By using an enhanced version of the technology acceptance model (TAM), it seeks...
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