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Keywords: Word of mouth
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Journal Articles
Journal of Science and Technology Policy Management (2025)
Published: 17 October 2025
... influencing young Indonesians to use Quick Response Code Indonesian Standard ( QRIS ) payments by extending the Unified Theory of Acceptance and Use of Technology ( UTAUT ) model with word of mouth ( WOM ) as a critical factor. Design/methodology/approach Using the non-probability convenient sampling...
Journal Articles
Journal of Science and Technology Policy Management (2026) 17 (3): 731–751.
Published: 15 August 2024
...Suman Kumar Deb; Ruchi Jain; Sanjiv Marwah; Varsha Deb Purpose The purpose of this paper is to examine the effect of mobile customer relationship management (mCRM), service innovation (SI) and word of mouth (WOM) on the investment decisions (IDs) of mutual fund investors. Design/methodology...
