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Keywords: Airline booking
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Journal Articles
Journal of Tourism Analysis (2020) 27 (2): 237–250.
Published: 24 July 2020
... and the timing of search, revisit and booking decisions. The suggested model is demonstrated on clickstream data from an airline booking website. Findings Empirical results show that low prices (captured as discount rates) lead to not only booking propensities but also overall stickiness to a website...
