Keywords: Customer-based brand equity index
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Journal Articles
Journal of Tourism Analysis (2019) 26 (1): 48–61.
Published: 10 May 2019
...Pooja Rani Purpose This paper aims to analyze the customer-based brand equity index (CBBE-I) of Tourism Brand Kurukshetra. Design/methodology/approach For the purpose of this study, the author uses primary and secondary data on destination attractiveness of Tourism Brand Kurukshetra...

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