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Keywords: E-commerce
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Journal Articles
Journal of Tourism Analysis (2020) 27 (2): 237–250.
Published: 24 July 2020
... browsing and goal-directed shopping intentions in the e-commerce context. Capturing consumer browsing intension may have a very important managerial implication in the context of real-time promotion and customized marketing. As Novak et al. (2003) suggested, we hypothesize that there may...
