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Keywords: Experiential marketing
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Journal Articles
Journal of Tourism Analysis (2018) 25 (1): 2–22.
Published: 31 July 2018
... in websites that invite users to post recommendations for other tourists or interact in social media in real time. According to Schmitt (1999 , 2003), one of the first authors coining the term experiential marketing, there are five ways to promote an experience among the consumers...
