...Ben Wielenga Purpose The purpose of this paper is to share architecture as a tool that is increasingly implemented in nature areas and its potential for stimulating transformative experiences among visitors in nature-based tourism. Design/methodology/approach Based on three examples...

... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Servicescapes Tourism Hospitality Historic buildings Experiences economy Architecture The future of experiential travel relies on the continuous creation...