... and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Sustainable tourism Smartphone apps Sustainability Visitor behavior Augmented reality Sustainable...

...Abhijeet Panigrahy; Anil Verma Purpose This study investigates the applications of computer vision (CV) technology in the tourism sector to predict visitors' facial and emotion detection, augmented reality (AR) visitor engagements, destination crowd management and sustainable tourism practices...

... and Teichmann (2023) , the Metaverse is a walkable version of the internet, opening doors to new business areas. It is an immersive technology that has led to the development of reality-virtuality metaverse technologies, such as virtual reality, augmented reality, mixed reality, and extended reality (Alegro...

...Salman Khan; Qingyu Zhang; Safeer Ullah Khan; Ikram Ullah Khan; Rafi Ullah Khan Purpose Augmented reality (AR) adoption has boomed globally in recent years. The prospective of AR to seamlessly integrate digital information into the actual environment has proven to be a challenge for academics...

...Syed Shah Alam; Mohammad Masukujjaman; Samiha Susmit; Sumaiya Susmit; Hassanuddeen Abd Aziz Purpose This study evaluated the determinants of augmented reality (AR) adoption in Malaysia's travel and tour operator sectors through an integrated technology-organization-environmental (TOE...