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Keywords: City brand personality
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2024) 10 (2): 350–371.
Published: 03 April 2023
... in Indonesia by distributing questionnaires modified from previous studies in a similar context. Findings The results of this study found that there were significant influences of city brand personality on brand experience, brand satisfaction, brand experience on perceived risk, brand satisfaction...
