... to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Urban tourism Consumer trends Wellness tourism The subtle difference of consumers engaging in wellness tourism and those who are not is all about the motive...

...://creativecommons.org/licences/by/4.0/legalcode Tourism Consumer trends According to Foresight Factory (2018a) , the ephemeral experience has become an acceptable capitalist asset; it cannot be quantified or valued, yet it signifies authenticity, individuality, and solidifies personal positioning...

... Consumer trends Millennials Consumer behaviour Hostels Millennials, also known as Generation Y, are considered to be the ones born between 1980s and 2000s. They differ from previous generations (X and Baby Boomers) by their lifestyle and behaviour, and are disrupting many social and economic...

..., the Polarity Paradox has been described as a general consumer trend. In this paper, the authors are the first to analyse its possible impact on hospitality and tourism and in detail describe that black, dystopian and thrilling experiences can be positive when they trigger emotions and reactions meaningful...