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Keywords: Cross-cultural differences
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2024)
Published: 19 February 2024
... the creation of a positive customer experience (Wesley et al., 2017). Being unable to interpret the cultural signals of the customer is often a critical factor in failing to deliver a high level of service (Caruana and Mcpherson, 2015). Soft skills Higher education Cross-cultural differences...
