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Keywords: Digital creativity
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures 1–24.
Published: 10 July 2026
.... The data were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS software to test the proposed hypotheses. Findings The findings reveal a positive and significant effect of AI exposure on digital creativity, critical thinking and absorptive capacity...
Includes: Supplementary data
