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Keywords: Ecotourism intention
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Journal Articles
The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus
Open Access
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2024) 10 (2): 317–333.
Published: 22 August 2022
...Nguyen Thi Khanh Chi; Hanh Pham Purpose This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention. Design/methodology/approach The study employs the convenience sampling method to develop a research sample...
