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Keywords: IPA
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Journal Articles
Importance-performance analysis to inform visitor management at marine wildlife tourism destinations
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2020) 6 (2): 165–180.
Published: 02 January 2020
...Greg D. Simpson; Jessica Patroni; Albert C.K. Teo; Jennifer K.L. Chan; David Newsome Purpose The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife...
