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Keywords: India
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2023) 9 (3): 393–416.
Published: 20 July 2021
...R.K. Jena; Yogesh Dwivedi Purpose Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize...
Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2023) 9 (1): 84–100.
Published: 11 February 2021
... and the probability of travel evading in India owing to COVID-19. Design/methodology/approach This study used an online structured questionnaire to collect data from Indian tourists to study six independent variables linked with their behavioural intentions (travel evading). The health belief model was used...
