... planning and management, technology-based marketing of tourism destinations and VR potential in changing consumer requirements. These concepts were analyzed to identify changing forces and suggest potential paradigm shifts that tourism and hospitality suppliers and marketers need to consider...

... a product more Australian than a Holden car, and more iconic than the Uluru. The importance of national symbols and the role they play in marketing a country is the key to what this book sets out to explore. This book is published by Channel View under their “Aspects of tourism” theme, by its Series...

... & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Marketing Social media Guest reviews Hotel classification Hotel rating Online reputation...