...Alison Lesley McKie Purpose While previous research examined metaverse applications, to date, no study has explored metaverse tourism futures in 2035 using explanatory, exploratory and interpretive futures methods. This study addresses this gap through a distinctive selection of foresight methods...

..., immersive, and three-dimensional experiences, it strengthens connections with tourists, enhancing their loyalty to the brand. In the competitive tourism industry, destinations that establish a strong presence in the virtual space are more likely to succeed in the future. Metaverse tourism, with its ability...