...-pandemic motivations, (2) establish a post-pandemic demand segmentation and (3) determine the relationship between post-pandemic segments and loyalty. Design/methodology/approach This study was carried out in Lima, Peru, a tourist destination on the Pacific Ocean coast. The sample was collected between...

... works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Motivation Digital Theoretical model Generation Z...