...Ian Seymour Yeoman; Heike A. Schänzel; Elisa Zentveld Purpose Because of COVID-19, tourist behaviour has changed with a range of trends becoming more prominent. This paper sets out to explain the dominance of family tourism in New Zealand's domestic markets and the trends associated...

...Ian Seymour Yeoman; Heike A. Schänzel; Elisa Zentveld Purpose The COVID-19 pandemic is considered a “once in a century” public health shock that, at the time of writing, continues to have a profound impact on global tourism and New Zealand. The paper aims to assess how consumer behaviour trends...

...Ian Seymour Yeoman; Albert Postma; Stefan Hartman Purpose A case study about the creation of four scenarios that were used to make sense of the fast-moving pace of COVID-19 and the consequences for New Zealand tourism. Design/methodology/approach Adapting global visitor economy scenarios...

...Chris Roberts Purpose COVID-19 plunged tourism off the cliff in New Zealand. What did this mean for the country, how did we respond and what is the future? Design/methodology/approach This is a personal account, reflecting on my thoughts and experiences as Chief Executive of Tourism Industry...

...Joanna Fountain Purpose This paper considers two sectors critical to New Zealand's economy and identity – food and tourism – and addresses the question: what role will – or could – food and drink play in a more resilient tourism future for the country? Design/methodology/approach...

...Brielle Gillovic; Alison McIntosh Purpose The purpose of this paper is to put forward the argument that New Zealand’s tourism industry generally fails to acknowledge the importance of the access market. Despite anecdotal evidence of the market’s value and strong legislation, New Zealand’s access...

... to do in an urban world, thus some consumers have turned to knitting. Today, the authors are seeing niche holiday providers offering knitting cruises, knitting escapes and knitting adventures. For New Zealand the home Merrino wool knitting tourism has the potential to be bigger than bungy jumping (some...

...Simon Wallace; Steve Riley Purpose Tourism 2025 – Growing Value Together/Whakatipu Uara Ngatahi is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth. Its goal is to see the tourism industry contribute $41 billion a year...

...Ian Yeoman; Marcela Palomino-Schalscha; Una McMahon-Beattie Purpose The world is changing and key change agents include climate change and scarcity of resources. The purpose of this paper is to address how New Zealand and tourism could address the future and generate appropriate strategic...