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Keywords: Pakistan
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2025) 11 (2): 217–239.
Published: 22 May 2024
... the most significant impact on adopting AR technologies. Considering the limitations of this study, the paper concludes by discussing the significant implications and insinuating avenues for future research. Originality/value To better investigate mobile AR app adoption in Pakistan’s shopping malls...
Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2026) 12 (1): 70–90.
Published: 31 December 2021
...Muhammad Junaid Shahid Hasni; Maya F. Farah; Ifraaz Adeel Purpose This paper aims to analyze the adoption of social media platforms by tourists in Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study assesses the factors that lead users to adopt these platforms...
